Glossy Flossy
Packaging Design
Glossy Flossy, a car care and cleaning brand, sought a luxury, modern aesthetic to reflect their high standards and appeal to car enthusiasts. For their first product launch, they required cohesive packaging designs for four products, ensuring the visual identity aligned with their brand ethos while capturing attention in a competitive marketplace.
Challenge & Approach
The key challenge was designing labels that accommodated mandatory regulatory information while maintaining an attractive, luxury appearance. Each product required a distinct yet cohesive design that worked seamlessly across varying package sizes.
Through a meticulous revision process, we ensured that the designs not only adhered to regulations but also delivered a unified look that resonated with car enthusiasts and stood out from competitors.
Solution & Results
The final design featured a striking combination of bold blacks and vibrant yellows, conveying a modern and expressive vibe. This colour scheme balanced sophistication with energy, reflecting the premium quality of Glossy Flossy’s products.
The cohesive design worked effortlessly across all packaging sizes, creating a standout visual identity on retail shelves. The result was a strong launch for Glossy Flossy, establishing their products as both luxurious and functional in the car care industry.