Dax Island University
DAX Island University (DIU) is a personal project exploring collegiate-style branding, combining bold typography, a custom monogram, and sports-inspired apparel. The brand identity was designed to feel like a prestigious yet fictional university, complete with hoodie and jersey mockups that embody the spirit of classic athletic wear.
A key feature of the project was the creation of the DIU mascot, a stylised badger head designed with a sports brand aesthetic. The vibrant orange, black, and white colour scheme gives the mascot a strong, energetic presence, making it a perfect fit for varsity-inspired merchandise. Every design choice, from the monogram to the apparel layouts, reinforces the authentic collegiate look and feel.
Task
Develop a collegiate-style brand identity for DAX Island University, including a custom monogram, hoodie and jersey designs, and a bold, sports-inspired badger mascot with a striking orange, black, and white colour scheme.
