D-PRSSD
D-PRSSD is a clothing brand that explores the raw and unfiltered emotions associated with mental health, transforming feelings of depression, anxiety, and introspection into bold and expressive t-shirt and hoodie designs. This project focused on developing a visually compelling brand identity, combining powerful illustrations, typography, and thought-provoking concepts to create wearable art that resonates with those who have experienced these struggles.
Each design captures a different emotional state—Drowning, Broken, Weird Headspace, Worrying, and Depressed—translated into striking visual narratives. The branding embraces a minimal yet impactful aesthetic, using carefully curated colour palettes and textures to reflect the complexity of mental health while fostering a sense of community and awareness.
Task
Develop a strong and emotionally resonant brand identity for D-PRSSD, including t-shirt and hoodie designs that illustrate various mental health experiences, alongside cohesive branding that promotes awareness and connection.
